In 2019, the brand-new label Élhée, gently and poetically led by its founder Allison Piraud, revolutionized the world of French baby bottles. Until then, rather conventional and predominantly male-driven, the baby bottle industry saw its historical codes shattered under a maternal gaze. Traditional bottles no longer met the expectations of demanding parents, let's be honest! The future of the baby bottle is healthy, sensory, and stylish—or it simply won’t exist.
TABLE OF CONTENTS
- From a Mother’s Disenchantment to the Birth of the BibRond
- The Objective: a Healthy Baby Bottle with Emotional Design
- Élhée, the Liberating Alternative for Nurturing Parents
From a Mother’s Disenchantment to the Birth of the BibRond
The birth of a child, despite anxieties, sleepless nights, pains, and the complexity of postpartum, is a unique period in the life of a couple. Every new parent can experience the power of self-transcendence, kindness, and the boundless limits created by unconditional love.
A power that matched the disappointment felt by Allison Piraud when faced with the shortcomings of traditional baby bottles she used alongside breastfeeding for her own children. Glass bottles break by their very nature, while plastic bottles continue to raise health concerns and are so unsatisfying to use.
It was from this frustrating reality that the woman behind the brand Élhée—named after her youngest daughter, Éléonore—imagined a new concept: an innovative, durable, gentle, and healthy bottle for babies. In her mind, the physiological bottle inspired by feminine curves was born.
On Feeding Babies Well
Infant colic, reflux, milk intake, weight gain, as well as harmful materials, parts that are too hard or too heavy, and debates around bottle-feeding—feeding babies raises many questions for new parents.
The goal of the BibRond was clearly defined: thanks to an innovative, healthy design and unique aesthetics, Élhée’s bottle would be the dreamy, airy solution dedicated to babies’ well-being and parents’ peace of mind.
From the Frozen World of Bottles, Élhée Is (R)evolution
The major players in the baby bottle industry are men, yet at the dawn of the 19th century, feeding babies (by breast or bottle) was still mostly a women’s topic. It was time for things to change. With Élhée and a real desire to innovate, to reconnect bottle-feeding with breastfeeding through emotion and elevate nurturing to a sensory experience, the transformation began.
Goodbye rigid bottles and cylindrical shapes, random models, and basic graphics. Welcome to Bauhaus style, delicate and clean design, and the elegance of a 100% on-trend, portable piece that babies enjoy handling and parents love to carry.
The BibRond will be round, soft, and flexible, just like the nourishing mother’s breast. But it will also be free from any harmful substances and perfectly suited for feeding babies.
The Objective: a Healthy Baby Bottle with Emotional Design
For a liberating alternative packed with a 100% emotional feeding experience, the focus was on crafting a healthy, easy-to-use, quick-to-clean bottle with thoughtful aesthetics. With a design like no other and a strong sensory footprint, the BibRond would also be physiological and anti-colic to address all concerns.
100% Healthy Design for Peace of Mind
This is the only way Élhée imagines the conception and development of its products. Here, medical-grade silicone, free of BPA, phthalates, or any chemicals, non-allergenic, safe for food contact, soft and unbreakable, is chosen for physiological nipples and BibRond bottles that are 100% durable.
On that note, once baby starts eating solid foods, the BibRond can be transformed into a water bottle or a small jar (for applesauce or purées), so it can accompany your child for years to come, through every meal.
A Patented Closing Ring, for High Expectations
As the iconic flagship of the brand, the BibRond is produced with a 100% French manufacturing process, focused on both high standards and efficiency.
Its unique, patented closure system prevents any contact between the milk and any material other than the medical-grade silicone used for the bottle, the nipple, and the sealing disc. The tightening ring, the only plastic part, never comes into contact with the milk—neither during preparation nor while baby feeds.
A Unique Sensory Experience, for Emotion
Among a baby’s very first points of reference is the nourishing breast. That’s why, for new parents who choose bottle-feeding or alternate between bottle and breast, Élhée created a round bottle that honors the curves, poetry, and meaning of motherhood.
Soft and gentle, the medical silicone used for the bottle provides a peach-skin feel that effortlessly recalls the texture of skin beneath baby’s fingers. Thanks to this, the BibRond features a tempered, easy-to-grip surface. It does not slip, can be squeezed, scratched, or even crushed without being damaged. This easy grip makes it safe for use from day one.
Visually, the BibRond is iconic. With its curves and soft touch, it effortlessly recreates that magical breastfeeding bubble, extending it as the new ambassador of shared nursing. A vibrant tribute to feminine curves, the BibRond is presented harmoniously, an ode to the balance of committed new parenthood.
And so it is that Élhée elevates the baby bottle to the level of a sensory experience, giving it the sweet name of “nursing bottle.”
Élhée, the Liberating Alternative for Nurturing Parents
Too often, designer objects are made only for their beauty. On the flip side, functional objects are seen as having value only because they are practical. With the BibRond and now also with the Bubble training cup, Élhée takes a step toward a truly complete object. Healthy, durable, and eco-designed, it offers new parents the essential alternative to confidently bottle-feed, pump, or mix-feed.
A Core Purpose: Creating Healthy, Sustainable Nutrition
Élhée’s mission is to create new healthy and sustainable solutions for baby nutrition. That’s why, from the beginning, the company opted for French manufacturing of its products, a location in the heart of the Rhône-Alpes region, use of recycled materials, collaboration with certified industrial partners, and replaceable, individually-sold spare parts.
A Mission: Celebrating Emotional Bottle-Feeding
Élhée envisions mindful bottle-feeding, allowing parents to share the precious moment of feeding. Whether sitting side-by-side or face-to-face, with breast milk or formula, every parent can nourish their baby, freely. Well beyond the usual concerns, bottle-feeding transforms to recreate, with one touch, the magical pause of the breastfeeding experience.
More Magical Moments to Come…
But that’s not all. Because Élhée’s ultimate purpose is to re-enchant the lives of parents, the story doesn’t end there. From the sensory, anti-colic BibRond to the physiological nipple to Bubble—the training cup that encourages little ones’ independence—the brand continues to evolve from innovations to new creations, soon guiding you toward even more adventures.
